Resources: Product and Marketing Inclusion and Accessibility

Designing and auditing for accessibility and inclusion communicates a commitment to equally serve all customers. The following resources cover common areas for improvement such as performing an inclusivity analysis of web and marketing materials, implementing a plan of improvement for increasing the accessibility of these materials, and formally incorporating inclusion/accessibility considerations into the design of products and services.

Web Accessibility:


Introduction to Website Accessibility
The Website Accessibility Initiative is an organization that produces internationally recognized standards relating to web accessibility and guidance on how to address a wide array of accessibility topics. This resource includes insightful information for both the solopreneur looking to develop an approachable online presence and the established web developer striving to remain accessible to a wide audience. 


Inclusive Communication & Design:


Guide to Inclusive Language
Created by the non-profit Sum Of Us, this guide offers specific language suggestions for those looking to create truly inclusive communications. Sum of Us is a partisan organization but this resource is for anyone looking to assess the inclusivity of their language. We found this to be a particularly helpful glossary of terms and applicable for all users.

Download A Progressive's Style Guide

How to Design Inclusive Products & Services
An online resource produced and offered by the University of Cambridge, this Inclusive Design Toolkit answers the 'why' and 'what' surrounding inclusive design and offers a roadmap for integrating these considerations into the design process. This guide provides relevant information for designers of both human-centric products and services and dives into the various physical and perceptual barriers that users may encounter.

B Corp Inclusive Economy Challenge

  1. What is the B Corp Inclusive Economy Challenge?
  2. Where can I find more information about the Inclusive Economy Challenge?
  3. How do I sign up to take the Inclusive Economy Challenge?
  4. How do I find the Inclusive Economy Challenge Metric Set?
  5. How do I set goals for the Inclusive Economy Challenge in the B Impact Assessment?
  6. Can I download the Inclusive Economy Metric Set?
  7. How can I get caught up on what I've missed in the Inclusive Economy Challenge?
  8. Best Practice Guide: The Basics of Workplace Diversity & Inclusion
  9. Best Practice Guide: Growing a Diverse Workforce
  10. Best Practice Guide: Engaging and Retaining a Diverse Workforce
  11. Best Practice Guide: Building Engagement and Accountability through Transparency
  12. Best Practice Guide: The Basics of Mission-Aligned Governance
  13. Best Practice Guide: Creating Inclusion through Company Ownership
  14. Best Practice Guide: Creating Impact through Purchasing
  15. Best Practice Guide: Implementing a Professional Development Program
  16. Best Practice Guide: Using Corporate Governance for Accountability and Inclusion
  17. Resource: Family-Friendly Workplace Toolkit
  18. Resource: Employee Financial Health
  19. Resource: Hiring Formerly Incarcerated Employees
  20. Inclusive Economy Challenge Downloadable Resources
  21. Resources: GHG Targets and Improvement
  22. Resources: Low Impact Renewable Energy Use
  23. Resources: Offsetting GHG Emissions
  24. Resources: Facility Energy Efficiency
  25. Resources: GHG Inventory
  26. Resources: Management of Diversity, Equity, and Inclusion
  27. Resources: Product and Marketing Inclusion and Accessibility

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